MARKETING STRATEGY & EXECUTION
Turning good brands into growing brands
I build the strategies, campaigns and growth systems that help brands reach more people, create demand and move forward.
Marketing that supports the whole customer journey
WHAT I DO
From the first campaign idea to the final performance report, I help brands build clear, connected marketing that turns awareness into action.
Growth strategy
Marketing audits, channel planning, campaign roadmaps and growth opportunities grounded in your goals, audience and resources.
End-to-end strategy for product launches, seasonal campaigns, partnerships, promotions and brand initiatives.
Campaigns & launches
Newsletters, automated flows, nurture campaigns and retention strategies that keep your audience engaged beyond the first click.
Email & lifecycle marketing
Content & social strategy
Content pillars, editorial calendars, campaign concepts and social strategies built around what your audience actually cares about.
Partnerships & outreach
Creator, influencer, affiliate, brand, media, retail and community partnerships that expand reach and open new growth channels.
Domains, professional email, websites, social accounts, Google Analytics, Search Console and essential digital tools set up correctly from the start.
Digital foundation setup
Website, SEO & conversion
Website strategy, landing pages, search optimization, messaging and customer journeys designed to help the right people find you and take the next step.
UX design, web design, social graphics, campaign creative, presentations and branded digital assets that make your business look polished, feel cohesive and communicate clearly.
Design & digital experiences
Lead generation & outbound
Prospect research, targeted list building, personalized email and social media outreach, and follow-up systems designed to start qualified conversations.
A selection of campaigns, growth initiatives and marketing systems developed across beauty, wellness, sports technology, healthcare, public health, non-profits and consumer-focused brands.
Strategy brought to life
SELECTED WORK
Industries I love working with
WHERE I WORK
Beauty & skincare
Growth strategy, content, launches and digital marketing for skincare, haircare and cosmetics brands, along with salons, hairstylists, estheticians, lash artists, nail technicians and other beauty professionals.
Handmade & artisan brands
Growth strategy, websites, content, launches and outreach for candle makers, soap brands, jewelry studios and other small-batch businesses ready to turn a beautiful product into a recognizable brand.
Service-based businesses
Websites, lead generation, email, content and growth systems for consultants, agencies, photographers and real estate professionals, as well as contractors, construction companies, HVAC businesses, electricians, plumbers, landscapers and other local trades.
Health & wellness
Clear, credible marketing for wellness brands, med spas, healthcare organizations and practitioners ready to grow without losing the human side of their work.
Non-profit organizations
Campaigns, storytelling, outreach and digital strategy that help mission-led organizations reach more people, build support and move their work forward.
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